Dead Simple Marketing For Your Home Services Business

In partnership with

Stay up-to-date with AI

The Rundown is the most trusted AI newsletter in the world, with 800,000+ readers and exclusive interviews with AI leaders like Mark Zuckerberg.

Their expert research team spends all day learning what’s new in AI and talking with industry experts, then distills the most important developments into one free email every morning.

Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.

Sign up to start learning.

It doesn’t have to be hard to get your home service business off the ground, humans like to make things more complex than needed but I promise the below marketing strategy is simple and just requires a few dollars and your time.

The Supplies

To make this happen here is what your going to need:

• Door hangers or business cards

  • These must be professionally done

• A sharpie or black marker

• A car

• Your best walking shoes

Step One

Use an online template to create door hangers for your business, make sure that on this door hanger you leave a place for an instant quote section. This is going to be absolutely vital to the plan. See lots of home services business pass out door hangers that make their way to the trash, however not many leave a quote on the door, this is your magic bullet. You will hopefully get a qualified phone call with a customer that already knows the price they are going to spend.

Step Two

Drive to a higher end subdivision in your area that you would like to target, this subdivision should have at least 100 homes, this is an important step in the process. While passing out the door hangers make sure to write down a quote in sharpie on each door hanger based on the size of the home service job your will be performing on the home. Example being if you offer power washing give a quote to wash the flat surfaces that are street facing.

Step Three

Now is the time to measure the results, if you pass out 100 flyers and get 10 jobs you know that you will get about a 10% booking rate for your door hangers. My thought is 10 jobs should be about 10K in revenue for your business but if not you can scale from there as you know exactly how many flyers you need to pass out in order to book 10 jobs and you can hire someone to ensure this operation grows. If your not able to hire at this point then you will need to dedicate one day a week to marketing efforts so that you can continue to grow you business till you can hire.

Step Four

At the conclusion of each job make sure to ask for a review and to save the customers information in a database so that you can reach back out next year and offer your service. You have done the hard part of gaining a new customer now its time to stretch that LTV.