Scale Isn't About Everything. Scale the Right Areas of Your Business!

An inside loop on where to hit the gas in order to get the farthest!

Trying to scale? Don’t do it alone.

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We’ll vet the top 3 candidates specifically for you, then send them your way.

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But here’s the thing: scaling the wrong part of your business is like putting nitrous in a lawnmower.

Sure, it moves faster, but it just puts you straight into a tree in your front yard. (and now your wife is pissed)

So let’s talk about where scaling actually works and where it just makes things messy.

You probably don’t need more features. You need more eyeballs.

If you have something people are already using and loving, your next move is to scale the system that gets it in front of more people.

Paid ads with tight targeting (try Google Call Ads)
Collabs and shoutouts (esp. with newsletters or niche creators)
Incentivized referrals (like how we ask you to tell your friends about Get Ramen)

Scaling your distribution multiplies what’s already working.

Scaling your offerings before that? Just adds complexity, especially when you’re rolling with a product that’s already working.

Look at usage data. Look at reorders. Look at what your customers are naturally doing, and put the gas there.

Someone asks you for a custom thing. You build it.

Cool. Now five more people ask.

Time to scale, right?

Maybe.

Before you scale it, make sure it checks three boxes:

It fits cleanly with what you're already doing. (Copywriting + blog posts = cool. Copywriting + design? That’s a no from me.)
There’s actual demand. If it’s 5/1000 orders, that’s noise. If it’s 5/10, that’s a signal.
You actually want to build it. If you're dreading it, it’ll turn into a mess.

Automation. Systems. Delegation.

It’s not sexy. But it’s where 90% of scaling problems come from.

Your ops stop being cute when you’re onboarding five clients a week by hand and forgetting who paid you.

Set up the Airtable. Write the SOP. Hire the person.

Use this onboarding checklist if you're bringing on remote help. Or go full nerd and automate with Zapier.

You’re not “too early” for systems, you’re just neglecting them by doing way too much busy work.

Or worse: you’ve got six VAs and no system.

Simple wrap-up:

Don’t scale everything. Scale what’s:

If it’s already there, then light the match. 🔥

If you made it to the end, reply to this email. I wanna know if it was worth your scroll.

See you Wednesday,
Lundin
Trying to automate my life, one broken Zap at a time

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