A Seasonal Business That Will Blow Your Mind!

Sometimes a seasonal business can be a smashing good idea!

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Most of the time a seasonal business isn’t a great option to consider, but todays idea has great margins and has expansion options outside of the current seasonality. I’m talking about a porch decorating company. One seasonal example of this is The Pumpkin Porch out of Medina, OH.

The numbers?

Lets do some deep diving into what I think the numbers are for a business like this. Based on the website lets say the average customer order is $350 to deliver and setup the front porch and 50% of clients have a cleanup upsell at the end of the season. In order to do 100K in revenue this business needs to get 200 homes decorated in about a 2 month time frame, this would result in roughly 70K in top line revenue. Then 100 home owners don’t want to deal with the pumpkins at the end of the season and would like cleanup services, so you charge $250 for clean up resulting in an additional 25K in revenue. Total 2 month seasonal revenue would be 95K. Not bad for two months of work.

Your total costs to run this seasonal offer would be low, since based on a quick search season wholesale pumpkins are not expensive by any means, so I would guess your looking at about 3K-5K in pumpkins. Then the cost of gas to transport yourself and pumpkins to each home. Hopefully you have a supportive spouse who will let you use the garage for storage during the busy season.

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Scaling Past Seasonal!

I think there is a strong opportunity to scale your porch decorating seasonal business into a year round opportunity where you get homeowners to pay for each season. Such as a Fall setup, a Winter Christmas theme, a Spring theme and then something fun and beach bound for the summer. You could take your simple seasonal business and scale to 400K a year in top line revenue. This would be a great low time commitment business for anyone with a touch of design skills. I imagine that you could use the same advertising methods we talked about in our Dead Simple Marketing For Your Home Services Business newsletter.

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